Work
Everything here is real and live
Some of our work.
Always looking for more.
A storefront built end to end, three reels cut for sound-off feeds and a product animation for a client. Everything here is live and every piece of it was made by us. If you have something you want built, tell us about it.
A collector trading card shop for PSA graded cards, rare inserts and pack rips. It started as an Instagram DM business and needed to look like a real store without losing the energy that made people follow it in the first place.
We built the brand mark, the whole storefront, product pages with grade and set detail, cart and checkout. Dark, loud and fast, because that is what the audience responds to. It went live and it sells.
Brand
Mark and palette
Site
Full storefront
Commerce
Cart and checkout
Stack
Next.js on Vercel
Before and after
The channel had the audience. It did not have a door.
The old banner was a poster. The new one is a directory: what they sell, where to buy it, and the shop address, on the first screen anybody lands on.
The audience it plugged into
Instagram · last 90 days
89,212
Views
28,027
People reached
4,743
Interactions
+998
Net new followers
Reels
42K views
Posts
30K views
None of this reach is ours. CardsRG built that audience post by post, and it had nowhere to go but a DM. What we built is the place it points at now.
02 · Motion
Reels built for
sound-off feeds.
Short vertical pieces that make the whole pitch on screen, in seconds, with no audio needed. They ship alongside a brand or storefront build so the launch does not go out silent.
Client work
Shutters Depot
shutters-depot.com ↗Cut for a hurricane protection company in Hialeah. Twenty-five seconds that walk the product line, accordion shutters, panels and impact windows, with the urgency Miami actually feels every June.
Length
25 seconds
Made for
Instagram and TikTok
Client work
ABC Capital Group
abccapitalgroupusa.com ↗A cash home buyer working Miami-Dade, Broward and Palm Beach. Calm and editorial on purpose, because the audience is somebody under pressure to sell and loud would have read as a scam.
Length
21 seconds
Made for
Instagram and TikTok
Studio sample
Vice City Property Runs
A sample cut in the studio for a South Florida property appointment service. The whole pitch in fourteen seconds: the problem, the coverage, the hours, the handle.
Length
14 seconds
Made for
Instagram and TikTok
03 · Product animation
Explaining the thing
the screenshot cannot.
Some products only make sense in motion. Twelve seconds showing the actual mechanic beats a paragraph trying to describe it, and it works on a landing page, in an ad and in a pitch deck without being recut.
SlipFolio turns a bet slip into an investment: a slice of every stake goes into a portfolio, win or lose. That is one sentence to read and a hard idea to picture, so the animation shows it happening on the slip itself, then lands the line.
Length
12 seconds
Format
16:9 landscape
Made for
Site and ads
Audio
None needed
Walk through one decision at a time
Anyone can show you
a finished logo.
The finished thing tells you almost nothing. What decided it is the part worth reading, so here is the CRG mark taken apart, one choice at a time, including the ones we got wrong first.
The mark in the place it actually has to work: small, in a corner, next to a menu, on top of a photograph. That is the real test, not a presentation slide.
01
A shield, because the category already speaks it
Trading cards live inside sports crests, team badges and holo foil. A shield is not a clever idea, it is the shape the audience already reads as authority, and using the language your buyer already speaks beats being original at them.
02
Two accents, not five
Teal and magenta, and nothing else fighting them. Card culture is visually loud, so the mark had to hold its own against a photo of forty foil packs without joining the noise. Two colors far apart on the wheel do that. Five would have turned into mush at the size it actually gets used.
03
The crown earns its place
It is not decoration. The business is built on grails, the one card everyone is chasing, so the crown is the promise restated at the top of the mark. Every element should be answering a question about the business. If it is only there because it looked good, it comes out.
04
Chrome that survives being shrunk
The bevel and the inner glow read as premium at full size, but the mark spends its life at forty pixels in a browser tab. So the silhouette had to work in one flat color first, and the shine got added on top. Build it the other way around and you get a logo that dies the moment it is small.
05
The subline does the explaining
RIPS and GRAILS sits under the shield so the mark never has to explain itself. Three letters cannot tell a first-time visitor what the business does. Two words can, and they can be dropped when the audience knows you.
And the one we got wrong first
The thumbnail that did not work.
Version one: two people behind a pile of packs against a bright sky. It looked fine and it performed badly, which is the most useful kind of failure because it is specific.
What was wrong
Half the frame was empty sky. On a phone, at the size a thumbnail is actually seen, the faces were smaller than a fingernail and the product was an unreadable smear along the bottom.
What changed
Faces scaled up until they carry the frame, product pushed into every remaining gap so the density itself is the message, sky deleted entirely. Same two people, same packs, same shoot. Only the decisions changed.
The rule underneath it
Design for the size it gets viewed at, not the size you are working at. Almost every weak thumbnail, logo and hero image is a thing that was judged on a big screen and lives on a small one.
This is the level every decision gets, on every build, whether or not anybody ever asks. You are welcome to ask.
The Honest Bit
New studio.
Not a new obsession.
FlowZone is new. The thing it is built on is not. Brand, design and the way a company sounds have been the obsession for years, long before any of it had a name or an invoice attached. This page is short because the studio is at the beginning, not because the work is a side interest we picked up recently.
It also means everything here is real. No concepts dressed up as clients, no logos we had nothing to do with. And what you get for arriving early is the version of a studio everyone says they want later: the person who answers your email is the person who builds the thing, and the pricing reflects where we are rather than where we intend to be.